Managing Change Is a Core Competency of Next-Generation Leadership
Digital transformation, artificial intelligence, organizational restructuring, mergers… Every transformation begins with a strategy, but it delivers results only when people embrace it. At Center of Change, we bring Prosci®, the world’s most widely used change management methodology, to organizations across Türkiye and Azerbaijan.
What Does the Research Say?
Change and transformation initiatives managed using a structured, well-defined methodology are 7 times more likely to succeed than projects managed through traditional approaches.
Source: Prosci®, Best Practices in Change Management research series.
People-Centered
We approach change by focusing first on the employee experience and behavioral transformation.
Research-Driven
Our organizational change management approach is supported by internationally recognized methodologies and best practices.
Capability Development
We build sustainable internal capabilities through training, workshops, and hands-on programs.
Organizational Impact
We focus on increasing the adoption, speed, and sustainability of organizational transformation initiatives.
THE OLD MINDSET, A NEW APPROACH
Change Is No Longer Managed by Intuition, but by Methodology
Even when technology solutions are implemented on schedule, the expected value is not realized unless employees adopt new ways of working. The key difference lies in how the people side of change is managed.
| Traditional Approach | Methodology-Driven Approach with Prosci |
|---|---|
| Change begins with an announcement | Change begins with awareness and understanding |
| Focus: systems, processes, and technology | Focus: the people experiencing the change |
| Resistance is an obstacle to overcome | Resistance is valuable feedback to understand |
| Success = the go-live date | Success = adoption, usage, and sustained results |
| The leader's role is to give instructions | Leaders sponsor change; managers coach their teams |
| Relies on experience and intuition | A research-based, measurable methodology |
PEOPLE ARE AT THE HEART OF CHANGE MANAGEMENT
Organizations Don’t Change;
People Do
Every organizational transformation is ultimately the sum of hundreds or thousands of individual changes. Employees are the ones who adopt new systems, follow new processes, and take on new roles. They are the people who experience, implement, and sustain change every day.
That is why effective, comprehensive change management puts people at the center. The Prosci® methodology provides a structured, predictable, and measurable approach to managing the people side of change. This enables your transformation initiatives to deliver tangible results—not just on paper, but in practice.
“Change happens one
person at a time.”
THE PROSCI ADKAR® MODEL
The Five Building Blocks of Individual Change
ADKAR® defines the five outcomes an individual must achieve to successfully navigate change. It helps organizations identify where change is encountering barriers and take targeted action to address them.
Understanding why change is necessary.
Understanding why change is needed, the business reasons behind it, and the risks of not changing. The first step begins when people recognize the need for transformation.
Building the desire to participate in change.
Fostering the willingness to participate in and support change. Personal motivation, trust, and engagement form the foundation of this stage.
Knowing what to do and how to do it.
Learning new ways of working and acquiring the necessary knowledge and methods. Training and guidance provide clarity on how to implement the change.
Putting knowledge into practice.
Translating knowledge into action in the workplace. Practice, coaching, and removing barriers enable employees to apply their new skills effectively.
Making change sustainable.
Reinforcing new behaviors, recognizing achievements, and monitoring progress. The goal is to ensure that change is sustained over time.
THE PROSCI® 3-PHASE PROCESS
A Structured Roadmap for Organizational Change
While ADKAR® defines the individual change journey, the Prosci 3-Phase Process provides project teams with a repeatable framework for managing change from beginning to end.
NEXT-GENERATION LEADERSHIP
An Essential Capability for Today’s and Tomorrow’s Business World
In an era defined by artificial intelligence, digital transformation, and constant uncertainty, the ability to manage change through a structured methodology is no longer a competency reserved for project teams. It has become an essential skill for every leader and manager.
PROGRAMS
Building Change Management Capabilities at Every Level of Your Organization
From individual certification to enterprise-wide change management capabilities, we deliver Prosci® programs in Turkish, tailored to local needs.